Calls to action my husband and I have dictated to Nora in the past couple hours:
“Just give it a try.”
“Please get up on the couch so I can cut your nails.”
“You better get up here by the time I count to three.”
“Please go potty and get your jammies on now.”
“Potty time, excellent. Get going.” – This one wasn’t me
“If you go potty now you can stay up for five more minutes.”
“Let’s see if you can get your clothes off by the time I get back down here with your jammies.”
“Oh no, you’re going to beat me up the stairs!”
“Ok, you have to go back to bed when the music shuts off.”
Life with kids is non-stop calls to action. Especially when they are three years old and don’t respond to the first seven requests for the same exact action.
In marketing, the Call to Action (CTA) refers to any device intended to prompt an immediate response. Some examples of marketing language designed to provoke an immediate response include, “call now,” “find out more,” or “visit a store today.”
Other types of CTAs might provide consumers with strong reasons for purchasing or acting immediately, such as an offer that is only available for a limited time (e.g. “by the time I count to three!”).
Some CTAs are more straightforward and some are more discreet:
Parenting: “Please go potty and get your jammies on now,” versus, “Let’s see if you can get your clothes off by the time I get back down here with your jammies.”
Marketing: “Sign up for a free trial,” versus, “Give it a try” or “Ready to see what XX can do for your business?”
In my opinion—in both parenting and marketing—the more discreet, yet clear, the better.
Marketing Like a Mother 